Ather Mini Experience Centers

The story of the space.

Ather tasked us with creating Mini Experience Centres that are more economical, compact, and easy-to-set-up, aimed at enhancing market penetration in tier 2 and 3 cities. The goal was to integrate the core elements of the existing Ather Experience Centers (ECs) into a reduced footprint of 600 sq.ft., down from the original 1200-1800 sq.ft., while preserving the brand’s visual identity and overall experience.

Borrowing from the design strategy for the existing experience centers, the Ather Mini floor plate is divided into distinct zones –the show window, the ecosystem and the interaction pocket, enabling an enriching brand interaction that prioritizes visitor engagement and familiarization with the product.

The design of the Mini Experience Centers maintains Ather’s signature style but utilizes fewer resources and optimized display solutions for flexibility and ease of updates. The monochromatic grey shell ensures that the focus remains on the display devices and merchandise, enhancing their visual impact .